Commercial AI Director
Working prototype · Synthetic demo dataWhere should management focus next?
A working prototype for AI-supported commercial decisions. It calculates KPIs, detects opportunities and estimates their potential; AI helps interpret the findings; people make the decisions.
- The scenario
- Beauty scale-up
- 6 markets · 3 channels · 4 categories
- The data
- Synthetic 2026
- Full-year scenario (Jan–Dec), illustrative only
- The engine
- Deterministic
- KPIs & signals calculated by fixed business logic
- The AI
- Interpretation
- AI explains the evidence — people decide
All data is synthetic and illustrative. No client relationship or historical actuals are implied.
Executive opportunity overview
Scanning commercial performance…
What the AI does — and doesn't do
- DETERMINISTIC ENGINE
- Detects anomalies, calculates KPIs, opportunity values and priority scores.
- AI REASONING
- Interprets evidence, generates hypotheses and recommends actions.
- HUMAN
- Reviews and approves decisions before execution.
The AI does not invent or recalculate commercial KPIs.
From commercial signals to human decisions.
Input & analysis
Structured commerce data, deterministic opportunity detection and AI-supported interpretation. Output: signals, opportunities, estimated impact.
Working todayCommercial AI Director
The management interface that brings findings together as evidence, priorities and proposed actions.
Working prototypeHumans
Management and teams review evidence, challenge assumptions, decide and execute.
Human decision & accountability- Performance agent
- Opportunity agent
- Commercial agent
- Prioritization agent
Would connect to the Commercial AI Director (02)
Technology stack
Supabase
PostgreSQL data layer
ChatGPT
AI interpretation via Lovable AI
Lovable
App platform & AI gateway
n8n
Planned orchestration · not active
Synthetic demo data in a PostgreSQL data layer (Supabase). KPIs and opportunity values are calculated by SQL and fixed business logic. An OpenAI model, accessed via Lovable AI, interprets the calculated evidence; it does not calculate or change KPIs.
Not part of the current website demo flow.
Technology labels describe the prototype stack. No partnership, endorsement or certification is implied.
What comes next
The long-term vision is a coordinated system of specialized agents. Today's prototype does not yet operate this way.
- Further agents (e.g. growth, merchandising, customer, finance)
- Opportunity memory and persistent issue tracking
- Human approval workflows and action tracking
- Connections to external commercial systems
We don't start with AI.
We start with the P&L.
We identify commercial AI opportunities, build working prototypes and help teams put them into practice. The Commercial AI Director is our flagship prototype.
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